Yandex advertising technology news
Denis Zlobin, Project Manager
We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?
Olga Erykalina, Advertising Technology Development
The Yandex Advertising Network reaches millions of people daily, including the majority of Russian online population. We are able to do this with the help of thousands of our partners, so if you want to reach an audience of Russian publishers with CPC-based targeted advertising, you have come to the right place.
Herman Tsarev, Head of Audience Targeting
The most exciting part of technology without a doubt is data. If your goal in digital marketing is performance or display advertising, Yandex.Audience is definetely a tool that will help you to answer your questions with the data you have in a meaningful way.
Mikhail Bilenko, Head of Machine Intelligence
Yandex has always been about intelligence. In the beginning, there was search, and search was about getting all the information on the web and serving it right to every person. But the world has changed since then: everyone has moved to mobile, and intelligence now is about getting information about the world around us, about services and, most importantly, communication.
The Yandex voice assistant, Alice, is also all about intelligence, and even more. Being summoned by “Hey, Alice” and answering user questions, it seems very simple. But let's have just a quick glance under the hood.
It has been a long time since Yandex.Direct moved from being a search advertising tool for responding to customer demand to a versatile marketing platform providing solutions for every step of the customer journey, in multiple formats and with a variety of buying models.
Eugene Lomize, Director of Strategic Development at Yandex, spoke at the YES conference about the direction Yandex.Direct is currently moving, what has already changed, and why autopilot marketing is so important. Let's have a look.
Interview with Yandex Global Sales Director Bernard Lukey
As businesses around the world are moving more and more of their advertising budgets towards performance marketing, they pay more attention to conversion rates for mobile traffic and are falling in love with video-enabled ads. Yandex not only observes these same trends in Russian market, but is helping shape them. We asked Bernard Lukey what tools Yandex offers its clients to achieve their goals and respond to global trends, which industries yield the biggest revenues from their business in Russia, and which areas are still developing.